Advertising Your eCommerce Web Site

by Lisa Maliga

8 Tips for Increasing Your Online Sales Once you’ve launched your eCommerce web site, you’ll need to show it off to the online world. Whether you’re paying someone to submit your site to all the major and minor search engines and directories, it’s still up to you to continually advertise your eCommerce site in order to keep attracting business. Many online business owners will tell you that within six to nine months of your launch date you’ll start seeing increased orders for your products. However here are 8 things you can do to lure people to your site now! 1.Advertise on http://www.Craigslist.org . This entry will only last for 10 days and you must submit to one city and category at a time. You can include photos and/or advanced HTML in your ad. 2.Write a press release and send out for free to the following sites: http://www.prweb.com [this one has been around for several years]; http://www.prfree.com and http://www.openpress.com Paid submissions will get you more views, quicker listings in the search engines, and the ability to post photos and keep track of your statistics. 3.Submit your site[s] to http://www.isedb.com/html/Web_Directories [You’ll discover loads of directories here, from the highly specialized to the mainstream. Many of the sites have ratings; indicate whether they’re accepting new submissions, and if there’s a fee for submitting]. 4.Search engine positioning. When advertising your eCommerce site, always have the following information on hand: A. Your Web site title. This should be approximately 7-12 words. B. Description. Have 3 different descriptions of varying lengths. 15 words, 25 words, 100 words. Have them summarize the essence of your site. C. Keywords. 10 – 50 of your most important keywords arranged in order of importance. Again, some online directories will allow you to contribute more keywords than others. 5.Write articles about your products/service. Be an online expert. What makes your site so unique from the thousands of others in your chosen category? Is it your customized service? Your low prices? Your high quality? Don’t over promote your product, but concentrate on what will help others. It’s highly recommended you include at least two or three testimonials. 6.Exchange links with other sites that have quality information and are related to your field in some way. For example, I sell a lot of soap so I link with mostly gift basket, crafting and candle sites. 7.Free classifieds. These can sometimes get you listed in the search engines, but don’t expect too much response from them. 8.Offer a freebie. For example, if you have an eBook for sale, you won’t give the entire book away, but having a chapter or two online will increase interest – and sales. If you make or sell a product, offer a free sample with a paid order. Or free shipping on sales over a certain amount. Follow one or more of these helpful tips and watch your online business bloom! About the Author Lisa Maliga, writer & owner of Everything Shea Aromatic Creations [http://www.everythingshea.com] offers a fragrant selection of designer shea butter glycerin soaps, exclusive Whipped Shea Butter, & unique SoapCakes to personalize for gifts or promotions.

[CaRP] Can't open cache file.

[CaRP] Unable to create/open RSS cache file.
Two New Online Video Sharing Web Sites Enter into a Synergetic Affiliate Rela...
12 Feb 2007 at 3:39am
WomensAutomotiveNetwork.TV and CarsCompete.com, two new auto industry connected video sharing web sites, announced today that they are entering into a synergetic affiliate relationship to help streaml...
 
Two New Online Video Sharing Web Sites Enter into a Synergetic Affiliate Rela...
12 Feb 2007 at 2:01am
WomensAutomotiveNetwork.TV and CarsCompete.com, two new auto industry connected video sharing web sites, announced today that they are entering into a synergetic affiliate relationship to help streaml...
 
Mobile Commerce: Tapping the Untethered Market (ECommerce-Guide)
13 Feb 2007 at 1:57pm
There's no doubt that mobile-commerce ? buying, selling and advertising on wireless devices ? is a growing industry.
 
Circuit City's Affiliate Program Joins the Roster at Performics (Business Wir...
7 Feb 2007 at 9:38am
CHICAGO----Circuit City Stores, Inc., a leading specialty retailer of consumer electronics, selected Performics® to manage its affiliate marketing program. Performics is the performance marketing divi...
 
Understanding the Options in Local TV (TV Week)
12 Feb 2007 at 12:02am
When clients say they tried TV in the past and it didn't work, we always ask, "What type of TV did you use? Was it local cable insertion or was it local broadcast affiliate television?"
 
Glad Returns to New Orleans to Tackle Trash for Mardi Gras and Joins Forces W...
13 Feb 2007 at 8:00am
The Glad Products Company, the first-ever sponsor of New Orleans' Mardi Gras in 2006, returns to the city to help tackle trash and support New Orleans' tourism revitalization efforts after Hurricane K...
 
Glad Returns to New Orleans to Tackle Trash for Mardi Gras and Joins Forces W...
13 Feb 2007 at 8:00am
The Glad Products Company, the first-ever sponsor of New Orleans' Mardi Gras in 2006, returns to the city to help tackle trash and support New Orleans' tourism revitalization efforts after Hurricane K...
 
Content Monetization: How To Make Money With Your Blog Content (MasterNewMedi...
11 Feb 2007 at 3:48am
Nonetheless many discount blogs and small independent news sites as possible instruments for content monetization, most such critics are stuck into an old and intellectualized notion of what blogs and...