Effective or Irritating: Pop Window Ads in Internet Marketing

by Doug Baylis

A few years ago, pop-up windows were all the rage in Internet marketing. It seemed that every time one opened a web page they would be bombarded with offers for this or that. It had gotten to the point where surfing the Internet was almost like playing a video game; when the ads would pop-up one would try to close them out before another one came. This is precisely why we have seen the decline in the use of pop-up windows on the Internet today; surfers simply do not even look at the pop-ups anymore. They close the windows out before even reading the ad. Very often, a surfer will even leave your site if there are too many pop-up ads. They simply do not want the hassle of closing those windows while trying to obtain the information that your site has to offer. This information, while valuable, is not as valuable as the surfers time. Studies have shown however, that even with these set backs, pop-up windows are still an effective method of Internet marketing. Is there some way that pop-up windows can be less irritating and still be effective? Yes! What if the pop ad were seen upon exiting your site instead of entering? This would allow the surfer to obtain the information that they need from your site, feeling that they were able to come and go quickly without being hassled by other ads and offers all the while making the surfer happy. You have left the surfer with a positive attitude and, therefore, they are more likely to respond to the pop advertisement. This is being accomplished more and more by using what are called pop-under windows. When the surfer comes to your site, the ad is opened discretely behind your web page. Then, upon leaving your site, after obtaining all the information that they need, they will see the ad and therefore be more likely to respond. Since the surfer has the information, he/she has achieved his/her objective and is now open to do other things; ideally respond to the pop under advertisement. Not all pop-windows are created equally. There are some things that you can do to make your pop-windows, whether pop-up or pop-under, more effective. The pop-window should be easy to "escape" from. If the surfer does not want to see the ad, but has a hard time closing it out, they will likely become frustrated and could leave your site altogether. You should either use a button that will allow the surfer to close the window or be sure that the "x" is easily visible. Another good idea is to use a script that utilizes cookies. A well written cookie will prevent pop-windows from overloading the surfer since you can decide the frequency of the pop-windows, rather than each time a page is opened. Also, be sure that there is no more than one pop-window per page. When creating a pop-window, you will be asked to fill out a short information form, select the length of cookies, and choose the layout of the pop-window. When choosing the design of the pop-window, you can increase the effectiveness by creating a large headline that includes benefits that will be most appealing to the customer. You should also consider using incentives and lastly do not ask the customer to read a long and drawn out advertisement. Keep the message simple, yet powerful, and your pop-ads will be sure to generate profits for your site. Note from the author: ------------------------------------------------------- You Can Have A Money Making Website Built Just For You That's 100% Ready To Take Orders And Pull In Massive Residual Profits Today! Get All The Exciting Details And Signup Now At: http://www.PlugInProfitSite.com/main-10756 ------------------------------------------------------- About the author: Doug Baylis is a professional educator with over 40 years experience in public and adult education as well as having started and run several successful businesses both off and online. Check out his blog at: http://profitfromlife.blogspot.com/

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