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Internet Marketing For Sales Leads

by Mike Law

Copyright 2005 Mike Law

NO matter what business you are trying to build online, you will need sales leads if you are ever going to make sales, and sales leads are what you are trying to generate if you are marketing on the internet. In order to survive, any web site needs a steady flow of qualified leads.

The aim of any lead generation campaign is to build your mailing list. Internet marketers often say "the money is in the list", which is totally true. A list of responsive buying customers that trust you is worth its weight in gold!

While spam filtering has lessened the impact of email marketing, it’s still a viable means to getting your sales messages out there. In theory, email is marketing is free, although of course its costs you in terms of your time. The theory behind email marketing is that by using a "hook" such as a free product or some other incentive, you can "funnel" interested parties onto specific products and services.

When you consider generating leads via an email campaign there are basically three avenues you can explore: email signatures, joint ventures and safe lists. One word of warning though, and that is avoid spam at all cost, one spam complaint can seriously damage your online business. You should familiarize yourself with the laws concerning spam, and at the very least ensure you include a un-subscription link in ALL your marketing emails. Due to spam, it is advisable that you avoid buying leads, no matter how reputable the company, buying leads can easily lead to a spam complaint, you have been warned!

In its simplest form, email marketing is a matter of putting a signature in all your emails that contains a link to your main product.

If you are looking to vastly increase your list quickly then a joint venture (JV) may well be the key you need. In its simplest form, in a JV you supply the product and a fellow marketer supplies the leads and you share the profits. Hopefully, you will then get the emails of your fellow marketer’s customers, so you can then mail them with further offers.

When considering a joint venture there are many considerations you have to think about, but the main one, before you consider contacting anyone about mailing to their list, is "what's in it for THEM", not "what's in it for me". NEVER write to a fellow marketer unless you can offer them something of value in return for their help, and that is not necessarily just a share of the profits, be inventive!

Finally you have safe lists. A safe list is a list of people that have agreed to receive marketing emails in return for being able to send their own marketing email. The value of this form of marketing has never been that good. After all you are trying to sell to people who are only interested in selling to you!

You can use pay per click advertising such as overture or Goggle adwords to advertise your site and draw in interested leads.

One other highly effective way of generating interested leads is posting in forums that are related to your area of business. Include a link to your site in your signature and people interested in your sphere of business will often click it if your forum post was interesting.

Three other popular sales lead generation techniques are submitting articles to ezine publishers and article directories, press releases and testimonials for products in your target market.

No matter what lead generation technique you employ you will need a way to capture your leads email address when they arrive at your site.

The traditional method has been to use a pop up or pop under which contains some incentive to get someone to sign up. With the invention of pop up stoppers their effectiveness has dwindled and therefore unstoppable pop ups (also know as hover ads or slide in ads) have evolved. This new generation of pop ups are built into your webpage and as such cannot be stopped. Simply do a search on Goggle for "unstoppable pop up" and you are sure to find a software solution to produce these types of pop ups for you.

The other alternative is to use what is called a "name squeeze page".

In essence a name squeeze page is a web page whose sole purpose is to capture an email address.

They generally contain a small amount of information about the product or service you are selling as a "teaser" for the reader and will contain a sign up form, with a message like "to find out more simply fill in the form to be immediately directed to further details on this amazing product".

A name squeeze page not only helps build your list, this information can also be used with certain software to help personalize your site for your visitor, a technique that has been shown to increase sales. Again, simply do a search for name squeeze page generators.

No matter how you generate sales leads there is one thing always to bear in mind, and that is to be effective your leads must be in your targeted market. If, for example, you are selling internet marketing products, then it's no use advertising on a site that is all about scuba diving!

When you start to build your online business, ensure you include a well thought out sales lead generation strategy from the beginning. Do not make it an afterthought; this should be in place from the very beginning if you want your business to be a success.
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New wireless Internet service set to leave its Asian niche (AFP via Yahoo! News)
14 Feb 2007 at 1:02pm
Later this year an unfamiliar radiowave will blanket five US cities when a new wireless Internet service backed by some of the biggest technology groups in the world begins its advance from a niche in...
 
Internet Marketing Expert Jim Mack Launches New Website (PR Web)
15 Feb 2007 at 3:22am
Internet marketing and home business expert Jim Mack has launched a new website. Jim is marketing Global Resorts Network on his new site http://www.massivetravelcash.com and is excited about the launc...
 
Internet Marketing Expert Jim Mack Launches New Website (PRWeb via Yahoo! News)
15 Feb 2007 at 2:01am
Internet marketing and home business expert Jim Mack has launched a new website. Jim is marketing Global Resorts Network on his new site http://www.massivetravelcash.com and is excited about the launc...
 
New wireless Internet service set to leave its Asian niche (TODAYonline)
14 Feb 2007 at 1:22pm
Visitors walk past the WiMAX stand at the 3GSM congress in Barcelona. WiMAX, the latest acronym invented by the telecommunications industry, is a sort of ultra-powerful wireless Internet service that ...
 
Elusivity in Internet Marketing (WebProNews)
13 Feb 2007 at 3:06pm
The words ?elusivity? ( being difficult to describe, detect, or grasp ) and ?Internet Marketing? are not words I would typically join in a sentence ( no one else in the world either ). But after doing...
 
Service promotes full Internet navigation on mobile devices. (ThomasNet)
13 Feb 2007 at 8:04am
Unison(TM) Web Fidelity Service enables carriers to provide open Internet access on mass-market wireless devices by intelligently transforming entire Web pages for viewing on small screens. With suppo...
 
Win an Xbox with New Web Marketing Technique (Wellsville Daily Reporter)
14 Feb 2007 at 4:41pm
(ARA) - Even the most casual Internet user has seen the ads: "Get a free Xbox!" or "Win a plasma TV!" While some may view these ads with a wary eye, they are actually a new form of marketing that smar...
 
Moderate growth in ABM usage and Internet banking in 2006: study (Investment ...
13 Feb 2007 at 10:39am
The traditional bank branch continues to lose ground as Canadians conduct more day-to-day transactions at self-service banking machines (ABMs) and over the Internet, according to an annual tracking st...
 


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