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Internet Marketing Tips from a 10-Year Old?

by Cindy Kappler

Can a 10-year-old teach you anything about Internet marketing? Until recently, I didn't think so. But let me tell you what happened...

My 10-year-old son Ben and his sisters wanted to attend a musical theater class. The total price tag? $1,590!

I said they could go, but they'd need to earn the
tuition money.

Well, the kids are the published authors of a children's book called 15 Reasons I Love My Dad. It retails for $14.95. Their proposal - go door to door and sell their book until they raised the $1,590.

They decided to give people an incentive to buy the book now by running a 'neighborhood special' and offering it for only $10.00 instead of $14.95. In doing so, they created a reason for people to take action.

Ben wrote the first spiel:

"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad, a fill-in-the-blank book that lets children show their dad how much they love him. I'm running a neighborhood special today. You can get the book for only $10 instead of $14.95. Would you like to buy one?"

Ben journeyed out into the world of door to door sales…and sold five books to the first 13 people he talked to. His sales conversion rate? 38%!

Ben wasn't too happy with this. Afterall, eight people didn't buy his book. So, he sat down with his partners to make some changes.

The kids rewrote the spiel. They added a reason why by telling their prospect they were raising money to attend a musical theater camp and they started handing the book to the person as they talked.

The combination of the reason why and putting the book in the hand of the prospect increased their conversion rate. The kids talked to eight people and sold four books. Their conversion rate? An impressive 50%.

But they still weren't satisfied. They wanted more people to buy their book. I tried explaining to them how in the Internet marketing world, I'm happy with a one to two percent conversion rate when I first start out. They looked at me like I was crazy...The thought of knocking on 100 doors and only selling two books did not appeal to them
at all!

After some review, they decided that simply asking a person if they wanted to buy a book made it too easy to say no. So, they added a stronger call to action at the end. And, they started going out in groups of two:

"Hi, I'm Ben and I'm the author of 15 Reasons I Love My Dad. (Hand the book to the prospect.) It's a fill-in-the-blank book that lets children show their dad how much they love him."

"And I'm Cassie. We're raising money to take a musical theater class. We're running a neighborhood special today. You can get the book for only $10 instead of $14.95. How many would you like to buy?"

The next time out, they went to eight houses and sold six books. Conversion rate? A whopping 75%!

No one bought more than one book but instead of being told, "No, I'm not interested" most people responded by saying, "Ohhh, I think one is enough..."

Granted, the kids have only sold 15 books and they've got a way to go to reach their goal of selling 159. And, their numbers are too small to conclusively say that each little change was directly responsible for the corresponding
increase in sales. But, assuming their results are valid, what Internet marketing tips can you learn from a 10-year-old?

First, set a goal. Know what you want to accomplish.

Second, create a plan for accomplishing your goal. Adding a deadline always helps.

Third, start somewhere and then make changes to improve your sales. They can only get better.

Fourth, give an incentive to take action now - offering a limited time special or a limited number of items for sale creates a sense of urgency.

Fifth, tell your prospects the reason for your offer.

Sixth, have a strong call to action so people know exactly what you want them to do.

And seventh, know your numbers. Make changes designed to improve your conversion rate and then monitor what happens.

And there you go. Real world Internet marketing lessons learned from a 10-year-old. Cindy Kappler is a successful online marketer. Get her free report, "Case Studies: A Behind the Scenes Look at How the Internet's Top Marketers Create Profit Producing Advertising Campaigns". Get your free copy here => www.internetmarketingscoop.com”>Internet Marketing Case Studies



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New wireless Internet service set to leave its Asian niche (AFP via Yahoo! News)
14 Feb 2007 at 1:02pm
Later this year an unfamiliar radiowave will blanket five US cities when a new wireless Internet service backed by some of the biggest technology groups in the world begins its advance from a niche in...
 
Internet Marketing Expert Jim Mack Launches New Website (PR Web)
15 Feb 2007 at 3:22am
Internet marketing and home business expert Jim Mack has launched a new website. Jim is marketing Global Resorts Network on his new site http://www.massivetravelcash.com and is excited about the launc...
 
Internet Marketing Expert Jim Mack Launches New Website (PRWeb via Yahoo! News)
15 Feb 2007 at 2:01am
Internet marketing and home business expert Jim Mack has launched a new website. Jim is marketing Global Resorts Network on his new site http://www.massivetravelcash.com and is excited about the launc...
 
New wireless Internet service set to leave its Asian niche (TODAYonline)
14 Feb 2007 at 1:22pm
Visitors walk past the WiMAX stand at the 3GSM congress in Barcelona. WiMAX, the latest acronym invented by the telecommunications industry, is a sort of ultra-powerful wireless Internet service that ...
 
Elusivity in Internet Marketing (WebProNews)
13 Feb 2007 at 3:06pm
The words ?elusivity? ( being difficult to describe, detect, or grasp ) and ?Internet Marketing? are not words I would typically join in a sentence ( no one else in the world either ). But after doing...
 
Service promotes full Internet navigation on mobile devices. (ThomasNet)
13 Feb 2007 at 8:04am
Unison(TM) Web Fidelity Service enables carriers to provide open Internet access on mass-market wireless devices by intelligently transforming entire Web pages for viewing on small screens. With suppo...
 
Win an Xbox with New Web Marketing Technique (Wellsville Daily Reporter)
14 Feb 2007 at 4:41pm
(ARA) - Even the most casual Internet user has seen the ads: "Get a free Xbox!" or "Win a plasma TV!" While some may view these ads with a wary eye, they are actually a new form of marketing that smar...
 
Moderate growth in ABM usage and Internet banking in 2006: study (Investment ...
13 Feb 2007 at 10:39am
The traditional bank branch continues to lose ground as Canadians conduct more day-to-day transactions at self-service banking machines (ABMs) and over the Internet, according to an annual tracking st...
 


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