Dealing with Refund Requests – Internet Marketing

by Joanne King

I think we all cringe and dread when we open our mail box and see that dreaded “Refund Request” in the subject line. And I guess we dread it for a number of reasons. 1.We know that that person got the use of our product and didn’t have to pay a cent for it (and it can be a disturbing thought but it does happen… some people are just habitual refunders) 2.Advertising isn’t cheap and when you’ve paid to get that customer in it can feel like a beat around the head when you not only refund the money but it often incurs a fee for the refund purchase, so now you’ve just paid that customer to have your materials 3.Organizing a refund could be time spent better doing other things The best thing you can do for yourself and your company is to keep a “cool head” about it. Getting all nancy about it even if it is a “habitual refunder” can do more damage for your name in the long run. I’m sure we’re all aware of the statistics of if someone has a bad experience with your business they will tell 11 people about it, if they have a pleasant experience they will only tell 3 people about it. Well I think those numbers are a little higher on the internet. People have access to forums, emails, websites etc.. etc.. They will take neither pity nor a second thought to run off to these places and give your name a real bashing if you handle the refund request in an unprofessional manner. Once they head to these type places on the internet you can pretty much be assured they will be telling a LOT more then just 11 people. One bad review is all it takes to lose business. Thankfully most people in the world are “decent” and won’t take advantage of you or your company and sometimes the best mind set to have is believing they have a genuine reason for requesting the refund. And sometimes not all business is lost even if someone has “requested a refund”, if you’ve dealt with it professionally and their motives for the refund were of good intentions (maybe that wasn’t the product they were interested in) you could still stand a chance doing business with this person down the track with another offer of something that’s more suited to them. © Joanne King - http://www.joesy.com About the Author Get your Free book on “Affiliate Marketing – Quick Start Guide” by visiting http://www.joesy.com . You are welcome to reprint this article on your website or send to your mailing list however it may not be edited and the link in this bio must stay active. Cheers =)

[CaRP] Can't open cache file.

[CaRP] Unable to create/open RSS cache file.
Win an Xbox with New Web Marketing Technique (Southwest Daily News)
18 Feb 2007 at 11:06pm
(ARA) - Even the most casual Internet user has seen the ads: "Get a free Xbox!" or "Win a plasma TV!" While some may view these ads with a wary eye, they are actually a new form of marketing that smar...
 
Internet Marketing Team Heading for "Beantown" for Free Weekend Wealth-Buildi...
19 Feb 2007 at 3:13am
Jason Bax and the IMC team will be in Boston February 24-25 to stage a high-energy weekend of free Internet marketing strategies that anyone can put to work. (PRWeb Feb 19, 2007) Post Comment:Trackbac...
 
Internet Marketing Team Heading for "Beantown" for Free Weekend Wealth-Buildi...
19 Feb 2007 at 2:01am
Jason Bax and the IMC team will be in Boston February 24-25 to stage a high-energy weekend of free Internet marketing strategies that anyone can put to work.
 
TALKING BUSINESS: When upgrading Web site, do not lose customers (Richmond Ti...
18 Feb 2007 at 7:55pm
John's business had been growing successfully over the past several years but his Web site still had a 20th century look and feel, so he decided to upgrade.
 
Scaling down via the Internet Web-based weight-loss plans are gaining in popu...
19 Feb 2007 at 2:38pm
"I was the person who watched `The Biggest Loser' with a tub of ice cream in my hand." That's Dorothy Mackendrick. She's a 34-year-old from Pacific Palisades who was teetering around 214 pounds until ...
 
Overture Directly Tomusic Fans Via Web (RedNova)
19 Feb 2007 at 11:21am
By Jeff Leeds For all the disquiet the Internet has fostered in the music business, almost every rock star and record-label executive is intrigued with the prospect of marketing to music fans directly...
 
Entrepreneurs profit from free Web names (AP via Yahoo! News)
18 Feb 2007 at 9:40pm
It's not often you can compare Internet addresses with clothing, but a growing practice comes close, contributing to a global shortage in good names.
 
Marketing Along the Razor's Edge (TV Week)
19 Feb 2007 at 12:02am
Marketing professionals, including media practitioners, tend to fall into traps of conventionality. One of these traps is to use the television medium the same way consistently.